AI Insights · Timothy · January 2021
Q4 2020 Performance of Top iOS Food & Diet Tracking Apps in the UK
Explore the Q4 2020 trends for the leading Food and Diet Tracking apps on iOS in the UK. Data from Sensor Tower reveals user engagement and financial metrics.
As the year 2020 came to a close, health-conscious iOS users in the United Kingdom continued to engage with their favorite food and diet tracking apps. This retrospective, brought to you by Sensor Tower, provides a glimpse into the performance of the top applications in this category during the fourth quarter.
MyFitnessPal: Calorie Counter saw a fluctuating trend in revenue, starting at approximately $142K in the last week of September and ending the quarter with around $104K. Weekly downloads peaked at around 26K towards the end of December, with weekly active users reaching a high of 900K+ in the same period.
NHS Weight Loss Plan, despite generating no revenue, maintained a consistent download rate, closing the quarter with a notable spike of over 15K downloads. The app's weekly active users mirrored this trend, finishing December with over 25K active users.
Calorie Counter + experienced a steady revenue stream, starting at $67K and reaching approximately $93K by year's end. Downloads saw a decline through the quarter but rebounded to over 16K in the final week. Active users for the app showed slight variability, ending on a high note with nearly 69K users in the last week of December.
Slimming World had a modest revenue trend, beginning with around $7K and surging to $25K in the final week of 2020. Downloads for Slimming World displayed a downward trajectory, concluding with over 11K in the last week. The app's active users saw an increase towards the end of the quarter, finishing with over 178K users.
Fastic: Fasting & Food Tracker demonstrated a varied revenue pattern, starting at $12K and escalating to roughly $24K in the last week. Downloads for Fastic experienced a significant rise to over 12K by the end of December. The app's weekly active users followed a similar path, reaching close to 50K in the final week.
For more insights and detailed analytics on app performance, Sensor Tower's platform offers a comprehensive view of the mobile app ecosystem.
